Winning The Big One

It’s a new year, which brings new opportunities for your firm to show your work in award competitions. But how do you put together a wining submission? Here are some suggestions… A number of years ago, a construction firm entered an award program with the perfect...

Is Cost Sharing Right For Your Company?

Many of my clients have taken advantage of my Cost Sharing Program since it’s introduction in 2005. The reason is simple: savings amount to hundreds of dollars on a one-day shoot. If you haven’t used it before or are a new client, here is how it works: On any given...

The Rules Have Changed

I just finished reading a book called “The New Rules of Marketing and PR” by David Meerman Scott. In it he outlines how the “old rules” of marketing are largely outdated due to the creation of the web. What does he mean by “old...