Recent Shoot: ACH Foam
Posted on February 10, 2011 by admin
When Mary Burk, Corporate Marketing Manager with ACH Foam Technologies first contacted me back in 2006, I knew this was going to be a challenging shoot. After all, how do you make white foam look attractive?
I was familiar with the product, having used some of their insulation product on my own home. We used their 2” thick high-density foam to insulate the exterior walls of our foundation. This process keeps the dew Polar Fold Insulation point on the exterior surface of the concrete, meaning that the growth of mold and mildew is greatly reduced in basements. I love it. My office/studio is warm and mildew free.
But how was I going to make blocks of foam look good? Well, it started with getting a great tour of their plant and getting educated about the product and it’s many uses.
Turns out, they produce a plethora of Expanded Polystyrene (EPS) foam products for hundreds of uses ranging from construction, geotechnical, packaging and industrial applications. They even use it for theatrical and motion picture sets! ACH Foam Technologies’ EPS products are environmentally friendly, contain recyclable material and help to reduce greenhouse gas emissions. EPS insulation is used nationwide in LEED certified projects.
Since the product is, well, pure white, I decided that it would photograph best using bright colored backgrounds. I photographed each product using primary color backgrounds, red, green, and blue as well as no color at all (producing a white to gray gradient). I also positioned the main lights to show as much shape and texture as possible.
My favorite shot is one of a foam cast used to create automotive engine Lost Foam Foundry Patterns castings. I just think the shape and color is interesting together.
Recently, Mary asked me to produce images of their Structural Insulated Panels (SIPs) used to form the walls of commercial and residential structures. This is an outstanding Structural Insulated Panels (SIPs) product. Just look at how it compares to a stick built wall:
– 50 to 70% more energy efficient
– 30 to 40% saving in labor costs
– Reduced waste at job site
– Contains no CFCs, HCFCs, HFCs or formaldehyde
– LEED certified
And they go together like Lego’s! The average size house could have all the walls and roof on in a day.
With budgets as tight as they are, SIPs make great sense for energy and labor savings.
So what’s next for ACH Foam Technologies? Whatever it is, I know it will be a time and money saving product that will revolutionize its industry.
About my client, Mary Burk:
She’s not into titles much, but if she had it her way her business cards would probably just read “Marketing” since she wears so many hats under this title. She is officially the Corporate Marketing Manger for ACH Foam Technologies (AKA a one-woman marketing department for a 500 person company).